The Age of Consumer Entitlement

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baby.jpgBecause of my pro-business stance, I occasionally receive emails from readers who accuse me of being anti-consumer.  I'd like to say once and for all, that I am not anti-consumer.  I believe in excellent customer service, which means giving a consumer the best possible product at the best possible price.

The problem is that we are living in an Age of Consumer Entitlement.  Customers believe that they are entitled to a hug and a warm cup of cocoa every time they walk into a store.  I used to believe in the platitude "the customer is always right", but that was before I met some of our customers.  Over the years in various companies I've had some pretty rough interactions with consumers who believe that they are entitled to take advantage a company's generosity.  Customers who want to weasel out of contracts, customers who demand replacements for products they just haven't taken care of and dimwit customers who change their minds after making a purchase.

These people make me sick.  And now in the Age of Consumer Entitlement, these customers are no longer the exception–they are the norm.  At some point it became okay for a customer to demand replacements for out of warrantee products.  At some point it became okay to return a big screen TV a week after the Superbowl, and as companies we're just supposed to sit back and take it.  God forbid we charge a restocking fee. Then they send the consumer terrorist groups after us and say that we're being irresponsible.

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About this Entry

This page contains a single entry by Charles McMillan published on January 17, 2008 9:42 AM.

iPhone Unlockers Are Consumer Terrorists was the previous entry in this blog.

The "R" Word is the next entry in this blog.

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